The Secret Life of LEGO Bricks : The Inside Story of a Design Icon

Building the ordinary into the extraordinary - brick by brick. This first official book for Adult Fans of LEGO(R) takes the reader on a visually stunning journey from the very earliest hollow bricks to the complex shapes and building techniques of today. LEGO bricks are design icons and marvels of engineering. Virtually unchanged for over fifty years, the brick is still at the very centre of LEGO's ethos: each brick connects to every other brick, allowing the construction of almost anything you can imagine. LEGO minifigures may be the friendly faces of the LEGO world, but bricks in all their different shapes and forms are its very foundation. The Secret Life of LEGO(R) Bricks explores the brick's rich history in full colour and unparalleled detail. Granted unprecedented access by the LEGO Group, Daniel Konstantski has interviewed design masters, element testers and the so-called 'rock stars', the set designers, to reveal for the first time how and why new LEGO bricks are made. This is the book the fans have always wanted: a truly behind-the-scenes look at the story of the beloved LEGO brick and the company which makes it, with a wealth of exclusive visual material from the LEGO Archive in Billund.