Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.
Information
Editorial:
Cengage Learning EMEA
Formato:
Paperback
Número de páginas:
None
ISBN:
9781473725126
Año de publicación:
2016
Fecha publicación:
18 de Abril de 2016
O.C. Ferrell
O.C. Ferrell is a renowned American author best known for his seminal work "Business Ethics: Ethical Decision Making and Cases." His writing style is clear and concise, making complex ethical concepts accessible to all readers. Ferrell's key contributions to literature include advancing the study of ethical decision-making in business.
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