"Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package." --publisher description.
Gary Armstrong
Gary Armstrong is a renowned author known for his gripping novel "The Bridge of Lost Souls," which explores themes of redemption and forgiveness. His lyrical prose and intricate character development have captivated readers worldwide. Armstrong's contributions to literature include shedding light on the complexities of human emotions and relationships.
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