Information
Editorial:
McGraw-Hill Education
Formato:
Hardcover
Número de páginas:
None
ISBN:
9781259573545
Año de publicación:
2016
Fecha publicación:
16 de Abril de 2016
Roger Kerin
Roger Kerin is an esteemed author known for his groundbreaking work "Marketing: The Core," a widely used textbook in marketing education. His writing style is clear, concise, and practical, making complex concepts accessible to readers. Kerin's key contributions lie in his ability to simplify marketing principles for students and professionals alike.