Service Management and Marketing Principles : Competing in the Service Economy
(Autor) Jay Kandampully
Formato:
Paperback
Precio: £35,99
In Stock
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
Information
Editorial:
Taylor & Francis Ltd
Formato:
Paperback
Número de páginas:
None
ISBN:
9781032749655
Año de publicación:
2024
Fecha publicación:
7 de Junio de 2024
Jay Kandampully
Jay Kandampully is a renowned author and professor known for his groundbreaking work in the field of service management. His book, "Service Management: The New Paradigm in Retailing," revolutionized the way businesses approach customer service. Kandampully's writing is insightful and practical, making complex concepts accessible to all.