Fashion Brands : Branding Style from Armani to Zara

Name: Fashion Brands : Branding Style from Armani to Zara
Price: 24,99 GBP
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ISBN: 9780749464462

(Autor) Mark Tungate

Formato: Paperback

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This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.

Information

Editorial:

Kogan Page Ltd

Formato:

Paperback

Número de páginas:

228

ISBN:

9780749464462

Año de publicación:

2012

Fecha publicación:

3 de Octubre de 2012

Mark Tungate

Mark Tungate is a renowned author and journalist best known for his work "Adland: A Global History of Advertising." Through meticulous research and engaging storytelling, Tungate sheds light on the evolution of the advertising industry. His concise and impactful writing style has made him a respected voice in the world of literature.