Key Marketing Metrics : The 50+ metrics every manager needs to know
(Autor) Neil Bendle
Formato:
Paperback
39,99
Precio: £34,99
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"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"--
Information
Editorial:
Pearson Education Limited
Formato:
Paperback
Número de páginas:
496
ISBN:
9781292360867
Año de publicación:
2021
Fecha publicación:
2 de Marzo de 2021
Neil Bendle
Neil Bendle is a marketing professor known for his research on pricing strategy and consumer behavior. His most famous work, "The Customer Centricity Playbook," emphasizes the importance of prioritizing customer needs in business decision-making. Bendle's writing is clear, practical, and backed by rigorous academic research, making him a respected voice in the field of marketing literature.