THE INTERNATIONAL BESTSELLER 'A monumental, gripping book ... Outstanding' SUNDAY TIMES 'Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece' Angela Duckworth, author of Grit 'An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight' Steven Levitt, co-author of Freakonomics From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think. We like to think we make decisions based on good reasoning - and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise. We all make bad judgements more than we think. Noise shows us what we can do to make better ones.
Daniel Kahneman
Daniel Kahneman is an Israeli-American psychologist and Nobel laureate known for his groundbreaking work in behavioral economics and cognitive psychology. His most notable work, "Thinking, Fast and Slow," explores the two systems of thinking that drive decision-making and judgment. Kahneman's research has had a profound impact on the field of psychology and has influenced various disciplines such as economics, public policy, and management. His work has revolutionized the way we understand human behavior and decision-making, making him one of the most influential thinkers of our time.
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THE SUNDAY TIMES BESTSELLER
