Made to Stick
Why some ideas take hold and others come unstuck
(Autor) Dan Heath
Formato:
Paperback
11,99
Precio: £9,79
(18% off)
In Stock
Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
Information
Editorial:
Random House
Formato:
Paperback
Número de páginas:
301
Idioma:
en
ISBN:
9780099505693
Año de publicación:
2008
Fecha publicación:
7 de Febrero de 2008
Dan Heath
Dan Heath is a bestselling author known for his book "Made to Stick: Why Some Ideas Survive and Others Die." His writing style is engaging and accessible, making complex concepts easy to understand. His key contribution to literature is his ability to help readers create compelling and memorable ideas.
