Let My People Go Surfing : The Education of a Reluctant Businessman - Including 10 More Years of Business as Usual
(Autor) Yvon Chouinard"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Yvon Chouinard
Yvon Chouinard is a renowned rock climber, environmentalist, and founder of outdoor clothing company Patagonia. Known for his minimalist lifestyle and commitment to sustainability, Chouinard has been a leading voice in the outdoor industry for decades. He is the author of several books, including "Let My People Go Surfing: The Education of a Reluctant Businessman," which outlines his philosophy on business and environmentalism. Chouinard's work has had a significant impact on the outdoor industry, inspiring companies to prioritize sustainability and ethical practices. His most famous work, "Let My People Go Surfing," has become a must-read for anyone interested in ethical business practices and environmental conservation.