Brand Gap, The
Revised Edition
(Autor) Marty NeumeierUsing the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
Marty Neumeier
Marty Neumeier is a renowned author, designer, and brand consultant known for his innovative approach to branding and design. He has written several influential books, including "The Brand Gap," "ZAG," and "The Designful Company," which have helped shape the way businesses approach branding and design strategy. Neumeier's writing style is concise, engaging, and practical, making complex concepts easy to understand and apply. His contributions to literature have had a significant impact on the branding and design industry, inspiring countless professionals to rethink their approach to building strong and memorable brands. "The Brand Gap" is considered his most famous work, providing a comprehensive guide to bridging the gap between business strategy and design.
Other related
Never Settle
Persuasion & Negotiation Skills to Get What You Want
The Art of Uncertainty
How to Navigate Chance, Ignorance, Risk and Luck
