MARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students' success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
James Burrow
James Burrow was an acclaimed English historian known for his seminal work, "The Crisis of Reason: European Thought, 1848-1914." His writing style was characterized by meticulous research and insightful analysis. Burrow's contributions to literature include shedding light on the intellectual turmoil that shaped modern Europe.