Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Information
Editorial:
John Wiley and Sons Ltd
Formato:
Paperback
Número de páginas:
None
ISBN:
9780631196389
Año de publicación:
1995
Fecha publicación:
19 de Diciembre de 1995
David Mercer
David Mercer was a British playwright known for his acclaimed play "Ride a Cock Horse." His writing style was characterized by sharp wit, social commentary, and dark humor. Mercer's contributions to literature include challenging societal norms and exploring complex human relationships with a keen eye for detail.