Brand Success
How the World's Top 100 Brands Thrive and Survive
(Autor) Matt HaigBrand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
Matt Haig
Matt Haig is a British author known for his novels, non-fiction books, and children's literature. His works often explore themes of mental health, identity, and the human experience. Haig's most notable works include "The Humans," a humorous and heartfelt novel about an alien experiencing life on Earth, and "Reasons to Stay Alive," a memoir detailing his struggles with depression and anxiety. Haig's writing style is characterized by its honesty, empathy, and wit, making his works accessible and relatable to readers of all ages. He has made significant contributions to literature by shedding light on mental health issues and promoting conversations around mental well-being. Haig's impact on the literary genre can be seen through his ability to connect with readers on a personal level and offer insights into the complexities of the human mind. His most famous work, "The Midnight Library," has received critical acclaim and has been praised for its poignant exploration of regret, second chances, and the power of choice.
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