Alchemy
The Surprising Power of Ideas That Don't Make Sense
(Autor) Rory Sutherland
Formato:
Hardcover
Precio: £0,00
Information
Editorial:
Ebury Publishing
Formato:
Hardcover
Número de páginas:
None
Idioma:
en
ISBN:
9780753556504
Año de publicación:
2019
Fecha publicación:
9 de Mayo de 2019
Rory Sutherland
Rory Sutherland is a British author and behavioral economist known for his book "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life." His writing style is witty and insightful, challenging conventional thinking in marketing and human behavior. Sutherland's work has significantly influenced the field of behavioral economics and marketing.
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