Hands-On Salesforce Data Cloud
Implementing and Managing a Real-Time Customer Data Platform
(Autor) Joyce Kay AvilaLearn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's no-code / low-code functionality to expertly build a Data Cloud foundation that allows you to utilize AI to its fullest, not only within the Salesforce platform but also with third-party machine learning services like AWS SageMaker and Google Vertex. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle
Joyce Kay Avila
Joyce Kay Avila is a Filipino writer known for her poignant and lyrical prose. She has published several works that explore themes of identity, culture, and family. Avila's distinctive literary style combines vivid imagery with a deep emotional resonance, captivating readers with the beauty of her language. Her most notable work, "The Mango Orchard," is a critically acclaimed novel that follows the journey of a young woman as she discovers her roots and identity through a family heirloom. Avila's contributions to literature have helped shine a light on Filipino culture and heritage, making her a prominent voice in the literary world. Her impactful storytelling and unique perspective have solidified her place as a respected figure in the literary genre.
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