Startup, Scaleup, Screwup

Jurgen Appelo is a prominent author, speaker, and entrepreneur known for his work in the field of management and leadership. He is the author of several bestselling books, including "Management 3.0" and "Startup, Scaleup, Screwup." Appelo's writing style is characterized by its practicality and emphasis on actionable strategies for improving organizational performance.

Appelo is a thought leader in the management and leadership space, with a focus on agile methodologies and self-organization. His work has had a significant impact on the way organizations approach management and leadership, particularly in the tech industry. "Management 3.0" is perhaps his most famous work, offering a fresh perspective on modern management practices and emphasizing the importance of employee engagement and empowerment.

Overall, Jurgen Appelo's contributions to literature have helped shape the way organizations think about management and leadership in the digital age, making him a highly respected figure in his field.