Marketing Research: An Applied Orientation, Global Edition

(Autor) Naresh Malhotra
Formato: Paperback
78,99 Precio: £73,99 (6% off)
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For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Information
Editorial:
Pearson Education Limited
Formato:
Paperback
Número de páginas:
888
Idioma:
en
ISBN:
9781292265636
Año de publicación:
2019
Fecha publicación:
6 de Mayo de 2019

Naresh Malhotra

Naresh Malhotra is an acclaimed Indian author known for his novel "The Dark Side of Light," a gripping exploration of human nature and societal norms. His literary style is marked by vivid imagery and profound insights. Malhotra's key contribution to literature lies in his ability to challenge readers' perspectives and provoke thought.

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