Marketing Communications
A European Perspective
(Autor) Patrick De Pelsmacker
Formato:
Paperback
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Information
Editorial:
Pearson Education Limited
Formato:
Paperback
Idioma:
en
ISBN:
9781292737225
Año de publicación:
2025
Fecha publicación:
15 de Abril de 2025
Patrick De Pelsmacker
Patrick De Pelsmacker is a renowned Belgian author known for his novel "Advertising Research: The Internet, Consumer Behavior, and Strategy." His writing style is characterized by thorough research and insightful analysis of consumer behavior. De Pelsmacker has made significant contributions to the field of advertising and marketing literature.