Business & Economics
Applied Consumer Psychology
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Applied Consumer Psychology

How to use psychological insights in marketing

(Autor) Gareth J Harvey
Formato: Paperback
£39,99 Precio: £38,79 (3% off)
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Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Information
Editorial:
Kogan Page Ltd
Formato:
Paperback
Idioma:
en
ISBN:
9781398620797
Año de publicación:
2025
Fecha publicación:
3 de Diciembre de 2025

Gareth J Harvey

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