Business & Economics

Applied Consumer Psychology

Name: Applied Consumer Psychology: How to use psychological insights in marketing
Price: 38.79 GBP
Availability: InStock
ISBN: 9781398620797

How to use psychological insights in marketing

(Autor) Gareth J Harvey

Formato: Paperback

£39,99 Precio: £38,79 (3% off)

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Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Information

Editorial:

Kogan Page Ltd

Formato:

Paperback

Idioma:

ISBN:

9781398620797

Año de publicación:

2025

Fecha publicación:

3 de Diciembre de 2025