The First Meeting Differentiator

Transform your discovery process from self-directed attempts to extract business to value-driven conversations that establish your role as a trusted consultant. So many salespeople today are trained to be in full sales mode when they set up initial meetings with an eye on selling their product, but clients are well aware, and this makes them reluctant to set up a meeting or give someone their business. Lee B. Salz is a veteran sales professional who has trained thousands of people across a range of industries. He has seen first-hand how many organizations train their salespeople incorrectly at that critical discovery/first meeting phase. Now in First-Meeting Differentiator, Lee shares proven strategies to turn that initial sales meeting into a valuable conversation that delivers value to the client.