Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
(Autor) Keith A. Quesenberry
Formato:
Paperback
46,00
Precio: £41,00
(11% off)
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This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.
Information
Editorial:
Rowman & Littlefield Publishers
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9781538167090
Año de publicación:
2024
Fecha publicación:
12 de Febrero de 2024
Keith A. Quesenberry
Keith A. Quesenberry is a renowned author and professor known for his influential work "Social Media Strategy: Marketing and Advertising in the Consumer Revolution." His writing style is clear and insightful, offering valuable insights into the ever-evolving world of digital marketing. His contributions to literature have reshaped the way businesses approach social media.
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