To Sell Is Human : The Surprising Truth About Persuading, Convincing, and Influencing Others
(Autor) Daniel H. PinkWe're all in Sales nowParents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.
Daniel H. Pink
Daniel H. Pink is a bestselling author known for his insightful books on human behavior, motivation, and work. His most notable works include "Drive: The Surprising Truth About What Motivates Us" and "To Sell is Human: The Surprising Truth About Moving Others." Pink's writing style is engaging and research-driven, making complex concepts easily understandable for a wide audience. He has made significant contributions to the self-help and business genres, challenging conventional wisdom and offering fresh perspectives on how we can thrive in the modern world. "Drive" is perhaps his most famous work, exploring the science behind what truly motivates us and how businesses can harness this knowledge for success.
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