H2H Marketing
Case Studies on Human-to-Human Marketing
(Autor) Philip Kotler
Formato:
Paperback
74,99
Precio: £74,99
(0% off)
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Information
Editorial:
Springer International Publishing AG
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9783031223952
Año de publicación:
2024
Fecha publicación:
20 de Julio de 2024
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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