Marketing
Based on First Principles
(Autor) Robert W. Palmatier
Formato:
Paperback
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Information
Editorial:
Bloomsbury Publishing PLC
Formato:
Paperback
Idioma:
en
ISBN:
9781350327894
Año de publicación:
2025
Fecha publicación:
6 de Marzo de 2025
Robert W. Palmatier
Robert W. Palmatier is a renowned scholar known for his groundbreaking work "Customer Relationship Management: A Strategic Perspective." His writing style is clear, insightful, and impactful, making complex concepts accessible to a wide audience. Palmatier's key contributions to literature include advancing the understanding of customer relationships and marketing strategy.
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